Here at Stratton & Reekie we know how important representations of architecture are. To say that the success of a development relies on them just as much as on design would be a bit of a stretch, yet it is telling how many good projects have been virtually consigned to oblivion due to bad representation. On a larger scale, the same applies to cities.
What an odd start to 2015; the development industry has already had to deal with a Twitterstorm. The excellent Redrow was the victim, after releasing what I thought was actually a rather good video to promote one of their new central London developments. Forget your prejudicies and movie link-ins, the tone was ‘aspirational’ and no doubt aimed to attract successful city executives as purchasers. Properly briefed and pretty sensible I’d have thought, given that it’s bonus time, though in retrospect perhaps the creative treatment wasn’t quite right, but we often see that in advertising.
Just before Christmas, Stratton & Reekie’s office in Soho was the venue for a temporary exhibition called ‘After Hours,,,’